The whole thing is definitely a persona, all spurred from one little sarcastic video clip he did back when he was working for 1320. But that has dialed way back over the years, he still does goofy and intentionally dumb stuff at times, but his own personality is most of what you see these days. I like that he's still humble and not overly cocky even with how successful he has become. He also encourages and pushes the people around him to build their own youtube channels which is awesome. Like Kevn (KSR) that built the mullet, Cleetus pushed him continuously to upload content and there are times where you heard Cleetus reminding Kevin to get the camera rolling for more content. Now KSRs channel is booming, and Cleetus still tries to promote him when he gets a chance