A young guy who interned for me is a media influencer, youtube, tiktok etc. He has 2m subscribers on tiktok, I'm not sure on youtube, but it is huge. He does Calculus lessons and how to approach calculus on the AP exam and fun with calculus, and calculus in the regular world. He is a very smart young man, telegenic, handsome and he comes off as a good, decent person. (and he is a great kid)
Just from his videos last year he made over 300K. He has a merch shop and said he cleared 100k from it. There are some other streams of monies that are also involved, appearances and cross connecting with other tiktok and youtube people He said there is more money in youtube, but the rules are more difficult.
He just got a job with a media development company and they started him at 600k. So, I think Matt is probably clearing 500K a month. Fabrats, probably half that. But, that money feeds multiple families in a way that they did not imagine and they are both thinking long term and at the same time, having fun building stuff that is fun and growing their skills.
I am kind of figuring out if I could do a channel and make some fun money. I'm working through what the challenge will be, which is the energy to drop 2 videos a week. Do I want to spend that much time on it... It is all about story telling and having something to say on a contnuous basis and having characters (plural) who you can develop and rely on to expand the content.
Matt is a genius at this. GENIUS. His use of Ed, jefe, lizzie, randall, eric, jaymie, rudy and now rhett (who will be HUGE) is just a producers dream. He has all of mayberry riding around in an old corvair in a desolate part of the world and he makes pulling tourists in rental cars interesting.