You know, one would think someone at AB would simply say, "Hey, we fucked up. We didn't mean to piss off our loyal customers. We are withdrawing all our support to the rainbow groups. We have learned our lesson. We have fired everyone in the marketing group that identifies as woke. We certain hope our loyal customers accept our deepest apologizes and rest assured, this will never happen again. From now on, AB will simply brew beer and stay out of social issues."
They are going to lose customers. Now it can be 20 to 30 percent of their customer base or the 1.5 percent cock suckers....its their choice.