The problem with the locals is you've got 2 main sorts: The lifetime locals who can see the benefits the shop and tourism bring to the local community and producers.
Then you've got those who have moved to the countryside from cities or other local villages that have gotten to big for them bringing their idyllic view of what country life should be (the same ones that bitch about crowing roosters, mud on the road and big fuck off farm equipment bombing down the tiny little country lanes at 50mph) and don't really have any skin in the game, they just want their little bubble to remain undisturbed.
If he wants to turn a field into a carpark, build a decent shop and restaurant, he should ba allowed to get it done. A proper car park would solve the traffic issues, big shop and restaurant would bring a good couple of dozen jobs to the village which would be excellent for local teens and provide a good outlet for various local producers.
But nope that'd be bad for the community and a disaster for the environment. I bet the council would fall over themselves to help if he decided to turn 100 acres into a solar farm