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Ultimate Adventure 2022

Clastic

Clastic

Active member
Joined
Jan 3, 2022
Member Number
4670
Messages
36
Anybody from Irate make it this year? Anybody from here enter that plans on entering next year?

Liking this years UA Tundra :smokin:
 
I stopped paying attention to UA when it became a long advertisement for bubba ropes, warn winches and some full size truck parts builder I have no interest in. You can see better wheeling on an average YouTube channel. I'm sure it's cool to go on but PAINFULL to watch.
 
I kind of assume everyone who is selected has a YouTube channel at this point, and the fun will be ruined when everyone releases their own videos before official videos get out. The more videos talking about Falken Tires and other sponsors the better, right?
 
RunningProblem said:
I kind of assume everyone who is selected has a YouTube channel at this point, and the fun will be ruined when everyone releases their own videos before official videos get out. The more videos talking about Falken Tires and other sponsors the better, right?
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At this point we could make an infinitely more entertaining UA by getting 10 irate members together and hitting 4 SE offroad parks over a week.
 
Eric said:
A bunch of sponsor rigs with 4 token readers. Not interested.
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Yup

I ran it in 2011 as a reader. Although I hadn't subscribed to the mag since I was a kid. I don't even think they have mags anymore right?

It was a lot of fun and I did learn a lot.

Seems they have moved it to later in the year, which I think it a good idea. July is WAY too hot!
 
Slander said:
At this point we could make an infinitely more entertaining UA by getting 10 irate members together and hitting 4 SE offroad parks over a week.
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I have thought about something like this when my rig is ready, which will unfortunately not be soon.

I love the idea of UA, a fully practical (as in drivable) rig that can handle all kinds of wheeling thrown at it. The sponsors I get, but it doesn't have to be mentioned in every sentence said
 
I was lucky enough to go on UA twice as an invited reader. 2017 and got the invite back in 2018.

The cronies, sponsors and magazine guys who go on UA are the coolest people around.

It seems in recent years it’s been a little less hardcore then the past.

2017 was a little bit “overlandish” for me and I was wanting a hardcore week. It was still an amazing experience seeing things I normally wouldn't see and hanging out with super cool people. I think if I knew it was a bit more “overlandish” I would have been fine but I went into it thinking, Arizona….It’s gonna be nuts. 2018 filled that void 100% being hardcore IMO.

From 2000 to 2015 it seemed every year was hardcore. I don’t know if the technology of the rigs made it seem hardcore (1 tons and 40s weren’t standard then) or it was hardcore. Probably a mix of both.

In 2016 a new crew took over. It seems if it’s in a region where parks are prevalent it will be a hardcore year. Trent will pick the parks but a park owner will usually lead the group. They obviously want to take you on the toughest stuff they have.

2017 was AZ and UT. It could have been a hardcore year but wasn’t too hardcore.

2019 was Alaska and 2020 was Montana/Wyoming/SD. I just don’t think they have hardcore rock crawling in Alaska or Montana. The end of the week was hardcore with the black hills. So maybe that was region based, options were limited and was what it was.

2021 seemed hardcore based off memory. I think 2022 will be hardcore as well. It started in Alabama and day 1 had carnage.

Overall, hardcore or not, Trent takes you on cool routes, seeing stuff you normally wouldn’t see with super cool people. You can always guarantee the last day is hardcore even in a milder year. In the end it’s a trip you will never forget and it’s totally worth it.

Lastly on the hardcore topic…even if it isn’t hardcore in our minds I think our view point of “hardcore” is different. Irate is full of hardcore wheelers. I bet 95% of the viewers think any UA is hardcore and I think last year proved that with the OnX off-road rig…last year was a joke, they brought an overland Colorado. They broke the thing every day. Ring and pinion, locker, CVs, crashed the thing into a tree destroying the front end. That rig is probably representative of your typical viewer and that thing basically got totaled after 1 week of UA. It didn’t even wheel the last day IIRC.

The one thing I’m bummed about is sponsors. It’s a catch 22. The event happens because of sponsors. It wasn’t a sponsor pimpin fest until recently IMO. It deters from the videos and it doesn’t have to. Also the sponsors all used to be hardcore. Now you have fucking N-Fab being the official “side step.” No one on UA has side steps.

But I’m sure without them they are hurting for money.

Almost all the sponsors used to be owners or employees participating. Now these non hardcore companies are sponsoring it and having people fill in for them. One guy that went last year as a reader came back to represent a sponsor. They probably don’t have an employee or have a rig capable of UA.

Off-road design is an example of what the past sponsor was. They design products and then beat on them on this trip and many other trips. This trip is a testing ground.

Lastly, the videos last year sucked being like 5 mins long! What a joke! I was told from an insider that discovery had a “social media specialist” tell them 5 min videos would be the ticket to success. They pushed back but lost. They did 5 min videos and every fucking comment on each video was complaining about video length.


Anyways long live UA!
 
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I don't even see why they need to load it up with sponsors these days. You can see very similar type trips put on by gangs of YouTube influencers with less overt advertising and better wheeling coverage.

Im not a flex rocks and rollovers fan boy, but those multiday wheeling trip videos are far more entertaining than the last few UA's.

06h3 glad you gave them that feedback on the 5min vids. I keep hearing people say no one wants to watch YouTube videos over 5 or 10mins but that seems retarded to me, especially if you are trying to watch wheeling coverage.
 
Slander said:
I don't even see why they need to load it up with sponsors these days. You can see very similar type trips put on by gangs of YouTube influencers with less overt advertising and better wheeling coverage.

Im not a flex rocks and rollovers fan boy, but those multiday wheeling trip videos are far more entertaining than the last few UA's.

06h3 glad you gave them that feedback on the 5min vids. I keep hearing people say no one wants to watch YouTube videos over 5 or 10mins but that seems retarded to me, especially if you are trying to watch wheeling coverage.
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This is a guess but Im assuming it’s the corporate overlords who control the sponsor stuff.

I look at flex rocks and rollovers like a small nimble company who can do great things and adjust on the fly.

Discovery is like trying to turn a cruise ship being run by clueless captains.
 
06h3 said:
This is a guess but Im assuming it’s the corporate overlords who control the sponsor stuff.

I look at flex rocks and rollovers like a small nimble company who can do great things and adjust on the fly.

Discovery is like trying to turn a cruise ship being run by clueless captains.
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Yea good points. Oh well I guess the market will drive it! I'll probably watch the 1st video and after the 8th sponsored JL driven by a marketing guy in a polo shirt I'll prolly turn it off.
 
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I've been applying for the last 5 years. Made the dirty dozen in 2019 i think?

Its got to be a tough event to put on. They never visit the same offroad park twice.

Im not sure my rig has that "pop" that they look for, and everyone seems to be building a fullsize jeep these days. But, applying is free. Maybe one day lightning will strike :lmao:
 
Any idea where they went yesterday (Monday) or today (Tuesday)?

I know Sunday they wheeled in a downpour at Hawk Pride in Tuscumbia, Alabama.
 
Travel day to georgia yesterday. Not sure where they are today, but assuming in georgia.
 
06h3 said:
So maybe that was region based, options were limited and was what it was.

Anyways long live UA!
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Some of that has to be logistics'. There isn't much of a way to see any parts of some of these states if your only running a certain type of trail. If it was hardcore only everything would be broke day 1 and 2 and then not be able to get to anywhere else. I think they do a good job considering the size and range that they plan on covering.

I do miss Tim's Sami and a few of the other unique rigs.
 
Weasel said:
Some of that has to be logistics'. There isn't much of a way to see any parts of some of these states if your only running a certain type of trail. If it was hardcore only everything would be broke day 1 and 2 and then not be able to get to anywhere else. I think they do a good job considering the size and range that they plan on covering.

I do miss Tim's Sami and a few of the other unique rigs.
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tim and sami was and still is my favorite part of UA, i still like the others but he was my favorite. :beer:
 
These guys are down in my neck of the wheeling woods. Ton of places in VA, TN, and WV they could be going next.
 
Slander said:
At this point we could make an infinitely more entertaining UA by getting 10 irate members together and hitting 4 SE offroad parks over a week.
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Same goes for other parts of the country too. A trip starting in southern NM and heading up to some of the hardcore shit in western CO would be an absolute hell week. But it'd be entertaining:flipoff2:
 
willis_racing said:
Same goes for other parts of the country too. A trip starting in southern NM and heading up to some of the hardcore shit in western CO would be an absolute hell week. But it'd be entertaining:flipoff2:
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That is pretty much what they did for the very first Ultimate Adventure, but they did a lot of highway driving and skipped everything in the middle of NM.
 
'84 Bronco II said:
That is pretty much what they did for the very first Ultimate Adventure, but they did a lot of highway driving and skipped everything in the middle of NM.
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Having it be a group of homies driving around checking stuff out would help out with a lot of the logistics on that, especially if you wanted to do some of the more ambiguously legal things like Southern.

I figure if we started in cruces we could spend a few days doing that, caballo, and socorro, debate on doing anything at southern, end off in farmington, then decide whether to trek up through colorado or go to moab or some shit. It could be a hell of an epic multi-day thing. But you and I would have to build entirely separate rigs to try to put it on :lmao::flipoff2:
 
RunningProblem said:
I kind of assume everyone who is selected has a YouTube channel at this point, and the fun will be ruined when everyone releases their own videos before official videos get out. The more videos talking about Falken Tires and other sponsors the better, right?
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I mean they gotta put out better content than UA last year....the official vids suck...
 
pennsylvaniaboy said:
I mean they gotta put out better content than UA last year....the official vids suck...
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Maybe kind of apples to oranges comparison, but look at all the individual YouTubers coverage of drag week. I have been watching 2 channels so far and will probably check out some others.
 
I stopped looking for the video coverage after 06h3 was first on... was bland and more over Landy than i wanted to watch.
I would however still like to go and once my Sierra is running i will definitely throw my hat in the ring...i believe being there in person and watching YouTube highlights are two different worlds.
 
While this style of wheeling is not my cup of tea (I prefer loading up on a trailer and riding 70mph back to the house in a nice air conditioned cab), I will watch this years with my boys like always. I do hope for longer videos, I wouldn't care if they were a hour we'd watch them. Just like how I can easily say we have watched every Dirt Every Day episode at least twice, with our favorites being much more.

I would like to see it go back to when there where much more readers and less pushy sponsors.
 
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