Meh, not really. its about 50W per square foot, so he probably needs about a 6x10 setup under some pavers at the end of the driveway. Figure 3000W when it's on. There are ice, snow and moisture sensors that can be set up to do this automatically. We have them in the concrete outside our car wash at work. It's not like it would be running all day, every day. Might cost 100 bux a month in the winter and completely negate messing with an old plow truck, loader, snowblower, upon arrival on a late Friday night.