Provience
Kill!
It makes me sad when a company that's trying to keep business in the states fails, but you gotta understand going into it that some people will be willing to pay somewhat of a premium for a made in America product, but they're probably not going to be willing to pay double on an already pricey product like tires. You really paint yourself into a corner when you build your company image on "made in America" then figure out well down the road that it's simply not economically viable. Seems like that's where they're at.
the prices weren't out of line before the perpetually-going-out-of-business-furniture-store pricing model was put in to place :( I think that is what makes me most sad about it. they got themselves way sucked up in the highs and lows of mob swings and it has cost them significantly.