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** Meme **

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The meme can't be too sophisticated or you lose half the audience(the dumb half) and it won't go viral. Got to cater to the lowest common denominator.

AAAaand that explains social media in a nutshell.
The first time those phrases were used, they were witty and captured the attention of the audience and lent to success in it going viral.
The same thing would happen if people would invent new witty phrases rather than reuse the old.
 
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