They've had to know this was coming, they've been absolutely blatant about obfuscating and some outright hindering free access to people, opinion, news, etc for anything or anyone, that didn't fit into the mainstream leftist narrative being pushed along by major media outlets as well socialist politicians driving for a new socialist utopia, where everything is free, nobody has to work, and unicorns and rainbows will shoot out of my ass.
They've been doing this shit for a long time now, hell, well before they de-platformed Alex Jones, and there's been all sorts of rumbling around interwebs that this was happening more and more frequently and they finally went and directly screwed with the HOMFIC, and he slapped that executive order on your ass so fast, that you know damn well he had that shit pre-prepared in the top desk drawer, just waiting until they finally went full retard with editorial opinion bullshit and he said enough was enough.
All they had to do was give all viewpoints, ESPECIALLY those of hot button topics and more specifically political topics equal treatment, regardless of the companies political leanings and societal opinions, regardless of how good the topics were treated or how poorly topics are treated as long as they are treated equally. That's all they had to do, just don't "piss in the pool" as it were. Unfortunately the leadership of these companies couldn't resist using their platform to sway opinion on things they took umbrage to, things like firearms, conservative opinions, etc so they began to adjust information, opinion, etc we had access to through their platforms giving their preferred form of utopia basically, an exceedingly preferential head start over ideas counter to their own.
Now they went and stepped on their dicks, and took it too far and they'll "pay the price" and they'll stop being so overt about their activities.
Edit: fuck this shit is strong, I sprlle for shit after that bowl, damn.