I had the HF version for a few years, never used for full extraction of a stuck vehicle, more for stability while the winch worked. Cable itself was too short for real work and the hooks sucked (too small) for holding a strap. But, it had its purpose. Used it around the garage to pull stuff. I killed it last year trying to separate a rusted PTO shaft.
Seems like most of those cheaper cable versions were all the same, I’d look at each stores brand and didn’t seem like any change in quality.
With my recent purchase of a heavy truck - Ram 2500, I ponied up the big bucks for the cast iron version the More Power Puller. It ain’t cheap, $300. It is damn beefy, heavy sucker, has 35’ of synthetic rope.
I haven’t had occasion to use it yet.