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After 131 Years, PepsiCo Is Dropping Aunt Jemima,

And another one bites the dust

https://www.redstate.com/nick-arama/2020/06/20/bye-bye-well-miss-eskimo-pie/
Bye Bye, No More Eskimo Pie


Posted at 2:00 pm on June 20, 2020 by Nick Arama

The latest brand name to get the axe?

Dreyer’s Grand Ice Cream announced they would be changing the brand name Eskimo Pie, the ice cream wrapped in dark chocolate, a name that’s lasted for 99 years, but no more.

Dreyer’s said in a statement that they had been considering it for some time.

From NY Post:
“We are committed to being a part of the solution on racial equality, and recognize the term is derogatory,” the company’s head of marketing said in a statement.

“This move is part of a larger review to ensure our company and brands reflect our people values,” the company added.

Along with the name change, the company will alter the treat’s marketing scheme, which traditionally featured a young boy dressed as an Eskimo in a snowy environment.​

Rolling Stone✔@RollingStone
The owner of the "Eskimo Pie" brand has called the term "derogatory" and now vows to change its name and marketing. "We are committed to being a part of the solution on racial equality," a brand rep says https://rol.st/2Ciq0n2

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1:58 PM - Jun 19, 2020
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The bar was actually invented by Christian Nelson and Russell Stover, because of Nelson’s experience serving a young boy who couldn’t decide whether he wanted ice cream or candy, so Nelson wondered how he could have both.

National Museum of American History✔@amhistorymuseum
Today in 1921: Christian Nelson and Russell Stover agree to market Eskimo Pies. Eskimo Pie Corporation Records, 1921-1996, Archives Center.

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11:45 AM - Jul 13, 2017
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This follows brands like Aunt Jemima syrup and Uncle Ben’s saying they would be looking at changing their names or images as well. Cream of Wheat also said they were looking at a change, saying they would be initiating a review.
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I wonder if these companies are doing this now because it is an opportunity to rebrand some shitty products into something people might be gullible enough to purchasing again and get some free marketing at same time? Seriously, they could have discontinued it and no one under the age of 50 would have noticed.
 
speed bump said:
I wonder if these companies are doing this now because it is an opportunity to rebrand some shitty products into something people might be gullible enough to purchasing again and get some free marketing at same time? Seriously, they could have discontinued it and no one under the age of 50 would have noticed.
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yeah, this has to be something just to keep their name in the news. Who in the hell would be offended by most of these names.... nobody.

If anything, you could spin it to "Oh, so you admit your company used to be racist then?" :laughing:
 
jpmassey said:
This is all white people pushing this crap.
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Yup. A huge percentage of Aunt Jemima syrup is purchased by black Americans, who don't seem to care in the slightest.

For years we've laughed at the woke nutjobs at our universities. Now those people have been let loose into society and are shaping it.
 
You know how we stop this BS.......... Get the white people to start protesting fried chicken, watermelons and grape soda as racist. Wont take long for the black people to put a stop to all of it. :lmao:




:flipoff2:
 
SLOWPOKE693 said:
You know how we stop this BS.......... Get the white people to start protesting fried chicken, watermelons and grape soda as racist. Wont take long for the black people to put a stop to all of it. :lmao:




:flipoff2:
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But I like fried chicken and watermelon
 
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