Provience
Kill!
It's why it doesn't matter what he says or does or doesn't doIt is so frustrating.
"You're going to do X!"
"I have nothing to do with X and never have. I openly reject everything about it and historically have had no connection to it"
"That may be true but you still will do X things"
"Actually I have no idea what X's specifics are since I have nothing to do with it"
"You're going to do X because everyone against you says you will."
So he might as well be himself
And it will be used against anybody, anytime, same stuff
Since a complete fabrication is plenty for the other side, there is no moral high ground. "Be above it" won't work, it will still drag you down. "Join in" won't work because then you will be blasted for the lie and the continuation of lies. "Point it out, highlight it" won't work because you look defensive and even people who know they are lied to won't trust you.
It's absolutely hilarious that people go for this shit, but they sure do.
By the next cycle, it'll be old and can be reused with a different name