Regarding Ultra4 TV:
We will have more information coming out shortly. Last night was the first announcement / tease to get people excited and reward the early adopters / fanbase.
The big pictures is to still have a FANTASTIC free broadcast just as in years past. That is not going to change and it will only get better as we evolve the platform.
The advanced content (Ultra4 TV) allows for more data, additional views (think Helicopter shots, or pit crew cams, etc), exclusive interviews and content (like in car audio and video of specific drivers, in-depth product reviews, insider information, special produced non-race content around builds or new tech, etc...), being able to watch a specific obstacle instead of just the main race programming, telemetry information, etc…
It’s an exciting place for us to expand coverage, try new things and new technologies, and offer a deeper experience. It will also be a place for others in the space to tell cool stories as well. Super stoked about the opportunity for growth here. Dave's given a lot of creative leeway for the team to really think outside the box and try to out dream him. haha. Hard to keep up with him, though.
The $35 is an annual subscription, so it's not just KOH (although it's worth it JUST to watch people be dumbasses on Backdoor all day and heckle the large screen smart tv while drinking beer). So yeah, for basically $3 a month, it's full access to Ultra4 TV, including all the regional races, nationals, etc.. Sorry if this feels over the top. I'm just stoked. The possibilities here are awesome. Honestly, if you want to be an early adopter, the first 1000 subscriptions get a free event t-shirt (normally $25), so it's really just $5 more for a full year of programming.
Bottom line, the free show will continue to be free, continue to be awesome, and continue to always be offered.
If you want more, Ultra4TV is a step in that direction. I hope that helps. More details will be forthcoming. I don't know if I can post the link here, but if you go to the top of the
www.ultra4racing.com page, there's a link to subscribe that says "Subscribe to Ultra4TV Here" in the breaking news section, or you can sign up on the
www.ultra4racing.com/live page itself.